A featured contribution from Leadership Perspectives: a curated forum reserved for leaders nominated by our subscribers and vetted by the Construction Tech Review Advisory Board.
Terrible’s
Strategic IT Leadership in Business Process Management
Brad Sexton is a seasoned professional with over a quarter-century of expertise in information technology and security, spanning an impressive array of sectors like the military, government, law enforcement, academia and entertainment. Sexton’s academic foundation is solid, with a degree in computer science from the University of Maryland, complemented by prestigious certifications like CISSP, CISM and CDPSE. Currently, as CIO for Terrible’s, Sexton leads the technological and security strategies for a multifaceted organization that encompasses a network of multiple establishments across the southwest region. His rich background includes pivotal roles such as the director of information security operations at Wynn, where he was integral to the protection of luxury hospitality and gaming experiences, and as the CISO for the Desert Research Institute (DRI), where he contributed to the security of over 300 international research projects.
His personal journey has seen him reside in Las Vegas for the majority of the last two decades, with a significant stint in Chicago and a decade in Germany. Sexton cherishes his time away from work, engaging in hobbies such as gaming, racing and fishing, and making memories with his seven grandchildren.
Could you tell us about your roles and responsibilities at Terrible’s?
I have worked in the IT industry for more than three decades, holding various roles, from technical to leadership positions across critical infrastructure sectors. Today, as the CIO of Terrible's, I've been tasked with vitalizing IT infrastructure, assessing the IT landscape and enhancing capabilities to support operations and future growth initiatives, ensuring the company's technological development.
I ensure that our IT infrastructure supports the company's wide-ranging operations. My strategic leadership is pivotal in swiftly adopting new business ventures, exemplified by the recent addition of a large parking facility to our portfolio. I align IT initiatives with our business objectives, fostering an environment of continuous growth and innovation. Throughout my career, I've consistently utilized IT as a strategic tool to boost support and security within various dynamic settings, strengthening businesses’ entrepreneurial drive.
How has implementing AI into Terrible’s business operations impacted operational efficiency and customer satisfaction across its convenience stores and gas stations?
Terrible's has embraced AI to revolutionize both operational efficiency and customer satisfaction. In our convenience stores and gas stations, AI-driven systems manage inventory for high-demand products like cigarettes by utilizing sensors that feed real-time data into the inventory system. This innovation has made manual stock checks obsolete, freeing up our staff to enhance customer service, resulting in satisfactory customer experience, more efficient transactions and superior service.
AI also plays a pivotal role in fuel pricing management. Amidst the fluctuations of the wholesale market across four states, our fuel leadership team employs AI algorithms to rapidly assess fuel cost trends, competitor pricing and market conditions. This allows for more precise, data-driven decisions, optimizing pricing strategies to stay competitive and boost profitability. These advancements have streamlined internal processes, enabling our teams to concentrate on providing outstanding customer experiences. Terrible's continues to use advanced AI to innovate and evolve, meeting the changing demands of the industry while upholding our commitment to operational excellence and customer satisfaction.
Technology implementation is most successful when aligned with strategic business goals and supported by cross-functional teamwork.
What is your advice to fellow peers and aspiring professionals in the industry?
My advice to aspiring professionals in the industry is to embrace innovation and use technology to drive meaningful change. In my experience at Terrible’s, integrating AI has been transformative in customer satisfaction. I encourage others to continuously explore emerging technologies that can streamline processes, reduce manual tasks and improve decision-making. It’s essential to prioritize collaboration across departments and stakeholders.
Technology implementation is most successful when aligned with strategic business goals and supported by cross-functional teamwork. It keeps professionals ahead of the curve and well-prepared to spearhead impactful tech-driven projects that contribute to the broader success of their organizations. Emphasizing these principles can guide aspiring professionals towards a rewarding trajectory in the industry.
